GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
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American Express x U.S. Open

Events, Experiential, Gaming, OOH, Radio, Social

During last year's U.S. Open, Momentum introduced a multisensory 4-D air-tennis game for American Express that had more than 20,100 participants—a 166 percent increase versus the brand's 2016 experience, the agency reports.

I had the good fortune to be the Group Creative Director for American Express experiences during The US Open. I helped produce and fine tune the activation and take it over the finish line. With help from these folks and many more at Flight School, Dallas, the Live Events Group, NYC, and American Express:

Heather Salkin, Lead Creative Technology and Integrated Production, David Chaimberlin, Experience Design Director, Omid Farhang, CCO, Marcelo Ramirez, CD,  Bharat Kumar CD, Nicole Miller, CD Katie Honig, Sr. Art Director, William Gross, Writer, Marie Roberts, Sr. Art Director,  James Barrett, Art Drector, Christie Kim, Art Director, Robert Tallman, Copywriter.

While working with Momentum I also:

· Enthusiastically led creative teams (15+) creating large-scale experiences, innovative technological solutions, and integrated campaigns for American Express.

· Worked across B2C and B2B to develop and implement a modernized tone of voice for the brand.

· Developed quality business relationships with 10+ clients

· Actively participated in the inter-agency team; contributing strategic insights and breakthrough ideas to the relaunch of the brand.

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