GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
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Bacardi Interactive Social Video

One of the first interactive video experiences to pull facebook data into the party, this holiday promotion brought Bacardi over half a million new friends in just over a month.

Executive Creative Director: Serena Connelly / Creative Director: Marc Lukas / Creative Director: Chuck Gibson / Copywriter: Ronald Lam / Art Director: Jessica Lee