GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
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Hasbro

I had the good fortune to partner with Sally Overheu at Grey Global on the Hasbro Girls Toys Division. Together with a fantastic, integrated team, we launched the Equestria Girls brand by bringing the characters to life in a music video - we even created a dance - The Pony Stomp. A dance tutorial, karaoke video, and video game helped make the The Pony Stomp a global tween phenomenon. Equestria Girls was the #1 selling Fashion Doll during Christmas 2014 taking the top spot from Barbie and selling over $350 million in toys in the first three months.