360 Campaign, Broadcast, Documentary, Listening Campaign, Print, Reportage, Social Content, Story telling, TV, Website
Humana print 1
Alan at piano
Site: Rose's Story
Social Listening Campaign
Humana knew the way to start fixing problems with the healthcare system was to seek advice from the people who mattered most: their members. In their first ever social listening campaign, people shared their ideas and recommendations on simplifying healthcare via a digital hub where they could also vote up their favorites. Humana heard them all – and made the top recommendations a reality – then shared the news with the world.