GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
LOUIS VUITTON - ANTHEM

Louis Vuitton

The first goal of any pitch anthem or manifesto is to demonstrate a deep understanding of both the brand and its fans. A teaser for the upcoming Journey campaign, this piece spoke not only to our knowledge, but also our passion for Louis Vuitton, while dropping subtle hints of our ideas for the brand's future. I wrote and produced this video at R/GA under the direction of Chloe Gottlieb.