GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR

RESUME

RESUME

GINORMOUS, INC.

Freelance Creative Director/Brand Consultant/Writer

2012 – Present

Clients: Target, AEG, Electrolux, SkipHop, Chase, Memorial Sloan Kettering, Estée Lauder, Hasbro, PHrMA, Verizon, Babyganics

Agencies: Mother, Y&R, McCann, DDB, The Martin Agency, OKRP, Razorfish, AKQA, Pereira & O’Dell, JohannesLeonardo, Publicis, StrawberryFrog, Imaginary Forces, Grey

 

RAPP

Group Creative Director

2014-2015

Humana, HP, Gerber, Martha’s Vineyard Film Festival, Up2Us, NBCUniversal

 

GREY

Creative Director

2013-2014

Global Hasbro Girls Toys

 

LBi

Group Creative Director

2012-2012

J&J: Neutrogena, Listerine, Visine, Band-Aid, Neosporin, KY, Tucks, Healthy Essentials

 

BLAST RADIUS

Executive Creative Director

2011-2012

Levi’s, Bacardi, Nivea, Tommy Hilfiger, Novartis

 

STRAWBERRYFROG

Creative Director

2009-2011

P&G, Pampers, MDVIP

 

R/GA

Associate Creative Director

2007-2009

Nike, Cole Haan, Nokia, Zagat, Subaru, Mars, Verizon, Discover, HBO, Topshop

 

FREELANCE

Associate Creative Director

2005-2007

Agencies: Ogilvy, Publicis, Leo Burnett, ARC Interactive, Digitas

 

LEO BURNETT

Senior Copywriter

1999 – 2005

Nintendo, Allstate, P&G, Army, Toys R Us, PetSmart, Disney, New Business

 

THE INTEGER GROUP

Copywriter

1996-1998

Coors, Bollé, Volant, American Red Cross

 

 

FILM/VIDEO ARTIST

Group 101 FilmsILA

Chicago Chapter Founder and Contributing Film Director

 

Fast Forward Video CompetitionIChicago

Video DirectorIThree Minute Shorts in 24 hoursINine times

 

Dining Haul Multimedia Art ExhibitINYC

Assistant Curator and Contributing Film Director

 

 

EDUCATION

University of Colorado, Boulder, CO

School of Journalism

B.S. Advertising

(Graduated 1995)

 

DePaul University, Chicago, IL

Goodman School of Drama

Major: Acting

(BFA Program 1990-1992)

SERENA CONNELLY

CREATIVE DIRECTOR : : WRITER : : STRATEGIC BRANDING CONSULTANT

www.serenaconnelly.com : : serenaconnelly@gmail.com : : 773 255 2721

 

EXPERIENCE

FREELANCE CREATIVE DIRECTOR / STRATEGIC BRAND CONSULTANT / COPYWRITER

Ginormous, Inc.

November 2012 - Present

Continuing a proven track-record of conceiving big picture ideas, creating platforms and producing campaigns that flows through all marketing channels—telling brand stories across live, digital, traditional, mobile, social, apps, 2D, or 3D media

•       Creating content programs that drive measurable results

•       Leading by example with empathy, compassion, and humility

•       Building new brand strategies and directing them into actionable, topical, audience-focused messaging and content

•       Promoting authenticity, transparency, and ownership across departments

•       Maintaining a keen sense of humor and a positive attitude about stuff that is sometimes not fun

•       Navigating high-stress projects and chaotic work environments

•       Encouraging people to read the copy, and, perhaps, even my recommendations to gain a better understanding my work style

Current and former clients include:

Target Corp., Conde Nast Brand Lab, Mother (Target), JohannesLeonardo (Google, Bezos Family Foundation, Estee Lauder), Pereira & O'Dell (Reebok, Realtor.com, Memorial Sloan Kettering),Young & Rubicam (America’s Biopharmaceutical Companies), The Martin Agency, McCann (Verizon), Edelman (TJ Maxx), OKRP (pitches), Skip Hop, Chateau Montelena Winery, DDB (Electrolux NA, Electrolux EMEA, AEG Europe), Razorfish (Unilever - Dove), AKQA (Chase), Grey (Hasbro Global), Ogilvy, Juniper Jones, Imaginary Forces, Havas, Marina Maher Communications, Publicis, Cult LDN (Sally Hansen Amazon Fashion), LoweProfero (Avon, BeBrasil, TRESemmé), Story Worldwide, Code and Theory

 

 

VP, GROUP CREATIVE DIRECTOR

Momentum Worldwide

2017 - 2018

Creative Lead on American Express Experiential Marketing Initiatives

•       Leading multiple creative teams, 12+ creatives, developing large-scale experiences, innovative technological solutions, and integrated campaigns for American Express.

•       Directing the expression of the brand across all a variety of media – promotions, out of home, live events, digital, social, and environmental.

•       Working across B2C and B2B; modernizing the brand tone of voice

•       Collaborating with internal teams (Live Event Production, Tech, etc.) to ensure ideas are feasible within time and budget and as powerful in reality as they are in a presentation

•       Promoting and supporting appropriate ideas from every agency discipline; recognizing the best solutions without regard for where the idea originated

•       Leading new business pitches with senior management and external IPG agency partners

•       Actively participating in both the Senior Leadership Team and inter-agency partner meetings

•       Contributing strategic insights and press-worthy ideas to the relaunch of the brand

•       Forging reciprocal relationships and building credibility with 15+ clients

•       Winning a Gold Clio for American Express “Air Tennis“

 

 

GROUP CREATIVE DIRECTOR

RAPP
2014 - 2015

Creative Lead for the agency's largest client, Humana

•       Creating a new, 360 brand platform, which not only tells the brand’s story, but also differentiates Humana from the competition

•       Shooting over 100 hours of footage, plus extensive photography of real people, in a reportage, documentary style to demonstrate proof of the brand’s actions

•       Assisting in designing a content strategy and framework (for both social and traditional media) based on clear objectives and KPIs

•       Supporting the creation of a comprehensive competitive analysis including of industry forecasts, and digital trend data from Sparks & Honey.

•       Assisting in the implementation of a client strategy summit, resulting in new programs

•       Directing all creative for internal experiences at annual stakeholder’s meetings

•       Forward-planning for the company’s success with the Senior Leadership Team—including operational issues, staffing, and profitability as it relates to the account and team

•       Conducting off-site, idea generation events for the brand’s social causes

 

 

CREATIVE DIRECTOR

Grey Group
2013 - 2014

•       Co-lead on Hasbro Global Girls Toys

•       Overseeing the work of 2-6 teams of creatives across 6 brands of Hasbro Toys

•       Creating copious TV spots and integrated campaigns

 

 

GROUP CREATIVE DIRECTOR

LBi US
2012 - 2013

Directing digital and social campaigns, in addition to website creation and maintenance for 11+ Johnson&Johnson brands including: Neutrogena, Listerine, Visine, Band-Aid, Neosporin, KY, Tucks, Rembrandt, Rogaine, OB, and Healthy Essentials

•       Supporting the development of several brand strategies, including an evolution of the core J&J brand positioning and communication hierarchy

•       Implementing multiple social media campaigns that drove measurable results

•       Shooting and updating extensive photo and video content library

•       Provided caring mentorship to a diverse and brilliant creative team

•       Leading the “Bathroom Brief” process of gathering ideas from all departments in the agency

•       Participating in Senior Leadership initiatives including working with operational teams (Ops,

•       Finance, HR) to achieve the agency financial objectives

•       Hiring four amazing creatives to the creative team

•       Helping to build the agency's reputation, profile, and relationships with both talent and clients

 

 

EXECUTIVE CREATIVE DIRECTOR

Blast Radius

2011 - 2012

Ensuring the highest-quality of all creative for clients including Nike, Bacardi, Novartis, and Levi’s

•       Proactively engaging with senior management across the globe to maximize the agency’s service offering, improve agency processes, develop go-to market strategies

•       Leading a large scale creative development effort needed to win the Global Digital Levi’s account with input from five partner offices around the globe

•       Identifying innovative technical approaches for retail and non-retail environments including a working model to demonstrate a seamless end-to-end customer shopping experience

•       Developing a turnkey influencer strategy for five global markets

•       Securing the budget and activating training to support multiple creative’s career development

•       Creating a data-base of potential vendors, artists, and brand partners for content collaborations, video creation/editing, and activations

·       Designing a series of inspiration sessions, open idea forums, and culture-building field trips

 

 

CREATIVE DIRECTOR

StrawberryFrog
2009 - 2011

Overseeing all creative for Pampers (P&G) across the site, social, apps, signage, and mobile devices

•       Creating one of the first 1,000 apps approved for the launch of the first iPad

•       Establishing a new, humorous, modern global brand voice for Pampers

•       Providing caring mentorship and thoughtful guidance to a team of 6–12 Designers and Writers

•       Transforming the perception of the brand, from a stodgy to smart

•       Producing an experimental project that resulted in new revenue streams

•       Shortlisting at Cannes

•       Receiving the title of “Inventor” on two IP Patents

•       Reviewing and approving creative work and provided clear, honest, and actionable feedback

•       Playing a primary role in client presentations and consistently demonstrating the ability to sell ideas, respond to difficult questions, and communicate the agency’s point of view.

•       Fostering an environment of mutual respect and compassion, open lines of communication, on- going performance feedback, and professional development

 

 

ASSOCIATE CREATIVE DIRECTOR

R/GA
2007 - 2009

Generating creative solutions rooted in current product, industry, and audience insights for clients such as Nike, Nike Women, Cole Haan, Nokia, HBO, Subaru, Mars, and Goldman Sachs

•       Working with new business teams to respond to RFPs and new opportunities

•       Helping to win the Honda Global pitch

•       Helping to win the Zagat pitch

•       Helping win the Topshop pitch

•       Winning my first Cannes Lion

•       Winning my first One Show Pencil

•       Winning my first Art Director’s Club Cube

•       Winning a couple Webby Awards (R/GA’s first, too)

•       Getting promoted

•       Mentoring and managing 6 Writers and Production Assistants

•       Gathering, sharing, and utilizing leading industry trends and best practices

•       Seeing work featured in Creative Review (Nike) and Communication Arts (Nokia).

•       Meeting a huge international network of incredibly hard-working, talented artists, designers, writers, programmers, leaders, followers, and friends

 

ASSOCIATE CREATIVE DIRECTOR

Publicis Dialog

2006 - 2006

 

FREELANCE ASSOCIATE CREATIVE DIRECTOR

Arc Worldwide

2005 - 2006

 

SENIOR COPYWRITER

Leo Burnett
September 1999 - January 2005

•       Contributing to new campaigns for Nintendo, Allstate, Always, and Tampax

•       Helping to re-brand Secret Antiperspirant

•       Writing, directing, and recording hundreds of radio spots for Allstate and ToysRUs

•       Working with A-list talent, Photographers, Stylists, Directors, and Artists

•       Participating in the production of multi-million-dollar photo shoots

•       Experiencing the “Burnett Breakfast” five times

 

COPYWRITER

The Integer Group
1995 - 1998

•       Creating radio, print, OOH, and retail environments for Coors Brewing Co. brands: Coors Original, Coors Light, Killian's Irish Red, Blue Moon, and Zima

•       Producing award-winning radio spots and print campaigns

•       Creating a print campaign for the American Red Cross featured in Lurzer's International Archive

 

 

EDUCATION

University of Colorado Boulder
B.S., Advertising, 1992 - 1995

Natural Gourmet Institute for Health and Culinary Arts 2015 - 2017

Wine & Spirit Education Trust
Level 2, Wine Steward/Sommelier, 2015 - 2015

 

General Assembly
2014 - 2015

DePaul University
B.F.A., Acting, 1990 - 1992

 

AWARDS & HONORS

CANNES INTERNATIONAL FESTIVAL OF CREATIVITY LIONS

GOLD CLIO AWARD

ONE SHOW PENCILS

ART DIRECTORS CLUB CUBES

LONDON INTERNATIONAL AWARDS

WEBBY AWARDS

SHORTY AWARDS

AD AGE AWARD

JAY CHIAT AWARD

 

INVENTOR:  2 US Patents

 

JURY: CANNES INTERNATIONAL FESTIVAL OF CREATIVITY YOUNG LIONS

JURY: ONE SHOW INTERACTIVE 

JURY: ONE SHOW YOUNG ONES

JURY: IAB MOBILE RISING STARS