Nike wanted to create a multimedia platform that would deliver training programs and tools in a variety of ways. Using nothing more than an iPod, phone, or handheld video player, athletes can now receive the same training and coaching that professional athletes do. And they can get it anywhere they happen to be. Nike SPARQ Training is a completely new regimen built for the digital age, reinventing coaching while revolutionizing the way athletes train. I was brought into the project during the discovery (concepting) phase and wrote the site and supporting elements of the program.