GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
Do Not Go Gentle. Go Boldly - Brand

America's Biopharmaceutical Companies

360 campaign, branding, broadcast, print, radio, social media

Creating lifesaving medicines is the life’s work of over 140,000 researchers and scientists. As well as the millions of patients who fight side-by-side with them in the battle for a longer, better life. 

Welcome to the future of medicine. Where disease is no match for ingenuity. 

Developed for Y&R North America:  CCO Leslie Sims / ECD Dean Hacohen / CD Serena Connelly / CD Georgina Hofmann / CD Jonathan Rodgers / CD Hank Kosinski