GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
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TOPSHOP Tech Integration

Topshop came to R/GA for help integrating the latest technology into their stores and connecting customers to the pulse of the fashion world. R/GA x Topshop enables shoppers to find items quickly, and explore the latest looks and trends in fashion. Along with Ronnie Ting and Kara Benton, I worked with the studio motion graphics team to build the brand story and describe our vision for their stores.