GINORMOUS
SERENA CONNELLY : : CREATIVE DIRECTOR
Tucks Dual Screen

Tucks (J&J)

Event, Online film, Pintrest, Social Campaign, Stunt, Viral Video

Johnson&Johnson came to LBi to promote their new Tucks Fast Relief Spray. Working with the "crack team" of Justin Via, Jarrod Corbett, and Samantha Wilco, we created a whole new brand with the "Love the Butt" campaign. This idea uses humor to de-stigmatizes hemorrhoids, and transform Tucks from a medical treatment to a part of an overall "butt care" routine. With no budget for TV, the clients asked for a "viral video" that would be bizarre and funny enough to be sharable.